Agents and homeowners buying newspaper classifieds can now buy a joint listing on zillow.com. This pairing will begin with the Chronicle, Mercury News, The Philadelphia Enquirer and Richmond Times-Dispatch before expanding to other papers. Newspaper websites also have the option to provide Zillow features such as “Zestimates” (which estimates national home values).
(Source: MediaPost “Zillow.com Offers Featured Listings With Newspaper Ads”)
Online real estate company Trulia recently launched Trulia Pro, a simplified online ad-buying program for smaller advertisers (who may not be hip to interactive industry jargon). “Trulia Pro, a fixed-price ad platform that gives real estate agents and other home-focused advertisers the ability to create and launch online property listings and hybrid search/display ads on their own.”
(Source: MediaPost “Trulia Ups Online Real Estate Ante, Launches Self-Serve Ad Platform”)
