Starwood promotes luxury destinations

Despite a declining travel market, Starwood recently began the first branding campaign for their Luxury Collection Hotels & Resorts. This category includes “65 of the world’s finest resorts in 26 countries.” In May, the average daily rate increased on pace with inflation (at 3.2%) and occupancy is down 1.6%. The new site, Luxurycollection.com, includes National Geographic photography and a global event calendar.

(BrandWeek “Starwood Spotlights Luxury Collection”)

luxury sites team up

JustLuxe.com and online concierge RedButler are working together to create their “Luxury Lounge.” The site will bring JustLuxe content conveniently to RedButler users.

(Source: MediaPost “JustLuxe Partners with RedButler”)