iPhone games free with ads

Mobile games ad network Greystripe is allowing game developers to include pre-, post-, and interstitial ads to keep revenue coming (besides the original download fee). Current advertisers include Wal-Mart, Yahoo!, and Best Buy. According to the network, they “will deliver a 10.1% click-through rate (CTR) when other mobile advertisers are averaging a 1-2% CTR.”

(TechCrunch “Greystripe Monetizing iPhone Games With Ad Platform”)

an interesting iPhone app trend

At the launch of the App Store, 24% of downloaded applications were free.

Now:

24%

of apps cost 99¢

12%

cost $9.99

(and only 20% are free)

That’s a large difference when you take into consideration the 10 million apps that were downloaded in the first weekend alone.

(TechCrunch “Free Apps No Longer Dominating iPhone App Store”)