‘10 things to scratch from your worry list’

This article has nothing to do with media or advertising specifically. However, it’s summer, and everyone takes vacations and everyone worries. This was a fun little list of things from the NYT that you shouldn’t worry about during your vacation. (The full article is much funnier, so read it.)

1. Killer hot dogs.

2. Your car’s planet-destroying A/C.

3. Forbidden fruits from afar.

4. Carcinogenic cellphones.

5. Evil plastic bags.

6. Toxic plastic bottles.

7. Deadly sharks.

8. The Arctic’s missing ice.

9. The universe’s missing mass.

10. Unmarked wormholes.

how many earths?

Many consumers are concerned about their “footprint” – how much of an impact their habits have on the planet. Several websites have “footprint calculators” that allow you to complete an interactive quiz to determine how many earths it would take to sustain the population if everyone had your same lifestyle and habits. The calculator on footprintnetwork.org breaks down your consumption by category and describes how many global acres are required for what purpose to support your lifestyle, and also allows you to see how to reduce your footprint.

(In case you were curious, it would take 4.1 earths and 18.2 global acres to support 6.6 billion of me. And i consider myself relatively eco-friendly.)

hydrogen-powered Honda now in production

It looks like an ordinary family sedan, costs more to build than a Ferrari and may have just moved the world one step closer to a future free of petroleum. (NYT)

On Monday Honda started production on their new hydrogen-powered FCX Clarity. The automotive company will manufacture only 200 of these cars in the next 3 years, which they plan to increase in the future. Currently hydrogen refueling stations are few and far between (around 60 compared to around 180,000 gas stations in the United States.

Celebrities and other uber-wealthy VIPs are the only customers who can afford this and other hydrogen-powered vehicles at this time. Manufacturers say they are working to bring down the costs so these cars are not seen only as toys for the rich and famous.

(Source: NYT “Latest Honda Runs on Hydrogen, Not Petroleum”

LAT “Stars test the waters with hydrogen cars”)

(Image Courtesy NYT)

green manbag (not officially ad-related)

• solar panel and battery pack
• untreated hemp and cotton canvas
• Shibori dying (soaking in natural dyes for up to three days)
• rhubarb and walnut tanned leath

The new Logan messenger bag from Noon.