Starwood promotes luxury destinations
July 16, 2008
Despite a declining travel market, Starwood recently began the first branding campaign for their Luxury Collection Hotels & Resorts. This category includes “65 of the world’s finest resorts in 26 countries.” In May, the average daily rate increased on pace with inflation (at 3.2%) and occupancy is down 1.6%. The new site, Luxurycollection.com, includes National Geographic photography and a global event calendar.
