airlines enter new ad space

With fuel costs soaring (no pun intended), airlines are resorting to new ways of bringing in extra cash. Less controversial than the checked bag charges, some airlines are now selling ad space on boarding passes. Advertisers have the opportunity to target consumers who they know will be in a specific place on a specific day. The ads are also unobtrusive, so travelers shouldn’t mind the addition (especially if it keeps costs from going up even more).

(International Herald Tribune “Airlines start placing on ads on boarding passes”)