summer travel
June 16, 2008
American Express has the greatest share-of-voice of travel advertisers, according to The Media Trust Company.
Rankings, including SOV:
- American Express 5.43%
- Best Buy with 4.40%
- MasterCard 3.83%
- Vonage 3.63%
- Best Western 3.51%
- Subaru 2.76%
- AT&T Wireless 2.75%
- United Airlines 2.72%
- Marriot 2.63%
- AT&T 2.36%
By industry:
- Car rental: CarRental.com, 45.57%
- Hotel: Best Western 25.22%
- Airline: United Airlines 42.27%
- Credit card: American Express 46.53%
(Source: Center for Media Research “Leading Advertisers to Start-of-Summer Travelers”)
